Post by lizakhatun1122 on Oct 30, 2024 10:32:18 GMT
Direct contact with your blog followers through a regular newsletter is a great way to keep your audience up to date with all the new content you publish and a very interesting way to promote direct contact with your readers.
Email marketing, although strictly speaking it is not the case that concerns us today, is one of the most used techniques by companies to contact people who are really interested in the products, services or content they offer, and in the case of a blog it is very similar. Keep in mind that the people to whom you are going to send your content via email are users of enormous quality for you because you are certain that they have been the ones who have proactively registered to receive your newsletters, so you are already certain that they are people who are very interested in you.
Whichever way you look at it, taking care of your blog readers, being interested in them and trying to find out what content they would like to read on your site is a good idea, but in this case, taking care of your subscribers is even better.
Throughout this post we are going to see in detail everything you need to know to make the most of this great way of contacting your readers in a complete way, from the capture of subscribers from the Blog that we will do through the Sumome plugin , to the moment of how to create a newsletter with Mailchimp , also going through the moment of sending and analyzing all the most advantageous possibilities to get the most out of your sending.
4 reasons to send a regular newsletter to your subscriber list
1.- Users very interested in your content
You know that if a user takes the on page seo service step and subscribes to your content, it is because they have a special interest in your work. From the hundreds or thousands of blogs on your topic, they have chosen you and you should thank them with personalized and quality content.
2.- Content segmented by user interests
One of the most interesting aspects of contacting users via email is the great segmentation capacity that it allows us. If we know that a portion of users respond better to content on a certain topic, we can do them a favor and send them only the information that interests them.
3.- Direct contact with your readers
If we say that it is important to pay special attention to the interests of readers and especially subscribers, why not ask them? A newsletter, in addition to content, allows us to contact users and find out the opinion of our audience on any topic related to the blog . This opinion is of incalculable value because who better than readers can tell us what their interests are?
4.- High quality traffic source
If we think about the characteristics that a user must have to be considered of high quality for your blog, we will think about factors such as their interest in the topic, their desire to interact, their intention to participate... and subscribers to your newsletter have all these characteristics and many more , which is why they are so important. Users who receive your newsletter are proactive people who do not want to miss anything and therefore the traffic your blog receives from this source is of the highest quality.
How to start capturing subscribers for your newsletter in Mailchimp
In this case, we are not going to talk about how to attract new subscribers through the content of your blog. We are going to start from the fact that “you have hit the right note”. You have managed to understand what your readers demand and you create content of enormous quality and value that really deserves your readers' subscription to the newsletter.
We are going to see two ways to capture those subscribers for your newsletter with two different tools. On the one hand, we will see how we can use the SumoMe plugin for Wordpress , one of the most complete plugins to increase your subscriber list , and on the other hand, the registration forms of Mailchimp, the email marketing manager par excellence.
SumoMe plugin for Wordpress
Personally, this is the way I like the most and the one with which I am getting the best results. SumoMe is one of those plugins for Wordpress that you have to have, no matter if you want to get the paid version or if you prefer to use the features that the free version allows.
In this case, we are only going to talk about the possibilities it offers regarding the topic we are talking about: attracting subscribers for your newsletter.
These functions can be found once we have installed the plugin by clicking on the blue box in the upper right corner of our screen and then on “Sumo Store”.
A screen will open where we will find all the “add-ons” that the plugin allows, but we will look at the three in the first section “Email”
Getting subscribers for your newsletter with MailChimp
List Builder
SumoMe List Builder
This is one of the most popular features of the SumoMe plugin. In the free version, we can design and configure the pop-up window that will encourage readers to subscribe to our newsletter. It may seem like a rather invasive way to ask our readers to subscribe, but it is actually the most effective way to do it.
An example of this is Miguel's Blog, which has gained more than 4,500 subscribers in one year just with this popup functionality.
There are mainly 2 ways to configure its behavior:
Smart Mode. We let Sumome decide the best time to show the pop up to the user.
Manual mode. The manual method consists of deciding how many seconds the pop-up will appear when a new visitor arrives. In this regard, I have heard different versions from proven professionals; some advocate for it to appear after a few seconds, while other professionals such as Víctor Martín advocate delaying the pop-up to 30 seconds, seeking in this way to show the pop-up to a person who is really interested and is reading one of your articles, and therefore there is a greater probability of conversion. The truth is that this statement makes a lot of sense, so why shouldn't we try it?
Scroll Box
Post Marketing and web scroll box SumoMe Newsletter
It is a completely configurable box that will appear as soon as the user scrolls the screen but in this case it will not block the display of the post.
We can say how it will appear (location, size and the text that will encourage subscription), when (this is interesting because we can configure the box so that it does not appear every day to the same user and so that they do not get the feeling that we are forcing them to register) and the redirection to which we will send the user once they have subscribed to the newsletter.
Smart Bar
Post Marketing and web Smart Bar SumoMe for newsletter
This Sumome feature is very interesting because it offers the possibility of placing a bar in the place on the screen that we choose so that it does not distract the reader from what is important, which is reading the post.
This is usually the place most used by bloggers to try to attract subscribers to promotions or events in which they participate.
You can also use the bar to drive traffic to a specific page and do direct promotion, but it is a little less invasive than if it were a pop-up in the center of the screen.
The influence of color on subscription
It may seem like a simple idea to think that choosing a color can increase or decrease our ability to get subscribers with Sumome, but the truth is that we need to understand a little bit of color psychology to discover that color is a very important feature in the subscription process. That is why I would like to always recommend these 3 colors to you:
1.- Orange . A color that evokes vitality and joy, and how could I not put it first on the list.
2.- Blue . This color evokes health and prestige, and it is the option that I have chosen for my Blog, and it is precisely the option that Sumome brings by default.
3.- Green. This color evokes positivity and warmth.
What color have you chosen?
Button Size Influences Subscription
Something that the guys at Sumome have done very well is to place very large and visible buttons on all their subscription boxes, since size also influences getting a better subscription rate, so don't forget that the bigger the button, the more conversion.
Mailchimp Signup Form
The second way we can use to capture those subscribers to whom we will send our newsletter is through Mailchimp's registration forms.
Mailchimp is the email campaign and newsletter creation manager par excellence. With this tool we will be able to create a newsletter from scratch in a very simple way and without needing any kind of important prior knowledge from a technical point of view ( the little that there is to know you will learn throughout this post).
To explain the process in detail, we will start from the beginning, from the creation of the account to the delivery of the newsletter, including the creation of the list to which we will send our newsletter.
You'll see how easy it is.
Step 1 We register in Mailchimp
From the main page that appears when you enter the application, look in the upper right corner for the red button that says “Sign up free”.
Home Mailchimp step 1 newsletter
Step 2 Registration form
We fill in the information requested: Name, email and password. Be careful with the password you choose and write it down because Mailchimp requires passwords to be somewhat complex (numbers, special characters, a certain size…) It’s just a tip but you’ll thank me for it . They will then send us an email that we must accept and from that moment on we will be in.
Email marketing, although strictly speaking it is not the case that concerns us today, is one of the most used techniques by companies to contact people who are really interested in the products, services or content they offer, and in the case of a blog it is very similar. Keep in mind that the people to whom you are going to send your content via email are users of enormous quality for you because you are certain that they have been the ones who have proactively registered to receive your newsletters, so you are already certain that they are people who are very interested in you.
Whichever way you look at it, taking care of your blog readers, being interested in them and trying to find out what content they would like to read on your site is a good idea, but in this case, taking care of your subscribers is even better.
Throughout this post we are going to see in detail everything you need to know to make the most of this great way of contacting your readers in a complete way, from the capture of subscribers from the Blog that we will do through the Sumome plugin , to the moment of how to create a newsletter with Mailchimp , also going through the moment of sending and analyzing all the most advantageous possibilities to get the most out of your sending.
4 reasons to send a regular newsletter to your subscriber list
1.- Users very interested in your content
You know that if a user takes the on page seo service step and subscribes to your content, it is because they have a special interest in your work. From the hundreds or thousands of blogs on your topic, they have chosen you and you should thank them with personalized and quality content.
2.- Content segmented by user interests
One of the most interesting aspects of contacting users via email is the great segmentation capacity that it allows us. If we know that a portion of users respond better to content on a certain topic, we can do them a favor and send them only the information that interests them.
3.- Direct contact with your readers
If we say that it is important to pay special attention to the interests of readers and especially subscribers, why not ask them? A newsletter, in addition to content, allows us to contact users and find out the opinion of our audience on any topic related to the blog . This opinion is of incalculable value because who better than readers can tell us what their interests are?
4.- High quality traffic source
If we think about the characteristics that a user must have to be considered of high quality for your blog, we will think about factors such as their interest in the topic, their desire to interact, their intention to participate... and subscribers to your newsletter have all these characteristics and many more , which is why they are so important. Users who receive your newsletter are proactive people who do not want to miss anything and therefore the traffic your blog receives from this source is of the highest quality.
How to start capturing subscribers for your newsletter in Mailchimp
In this case, we are not going to talk about how to attract new subscribers through the content of your blog. We are going to start from the fact that “you have hit the right note”. You have managed to understand what your readers demand and you create content of enormous quality and value that really deserves your readers' subscription to the newsletter.
We are going to see two ways to capture those subscribers for your newsletter with two different tools. On the one hand, we will see how we can use the SumoMe plugin for Wordpress , one of the most complete plugins to increase your subscriber list , and on the other hand, the registration forms of Mailchimp, the email marketing manager par excellence.
SumoMe plugin for Wordpress
Personally, this is the way I like the most and the one with which I am getting the best results. SumoMe is one of those plugins for Wordpress that you have to have, no matter if you want to get the paid version or if you prefer to use the features that the free version allows.
In this case, we are only going to talk about the possibilities it offers regarding the topic we are talking about: attracting subscribers for your newsletter.
These functions can be found once we have installed the plugin by clicking on the blue box in the upper right corner of our screen and then on “Sumo Store”.
A screen will open where we will find all the “add-ons” that the plugin allows, but we will look at the three in the first section “Email”
Getting subscribers for your newsletter with MailChimp
List Builder
SumoMe List Builder
This is one of the most popular features of the SumoMe plugin. In the free version, we can design and configure the pop-up window that will encourage readers to subscribe to our newsletter. It may seem like a rather invasive way to ask our readers to subscribe, but it is actually the most effective way to do it.
An example of this is Miguel's Blog, which has gained more than 4,500 subscribers in one year just with this popup functionality.
There are mainly 2 ways to configure its behavior:
Smart Mode. We let Sumome decide the best time to show the pop up to the user.
Manual mode. The manual method consists of deciding how many seconds the pop-up will appear when a new visitor arrives. In this regard, I have heard different versions from proven professionals; some advocate for it to appear after a few seconds, while other professionals such as Víctor Martín advocate delaying the pop-up to 30 seconds, seeking in this way to show the pop-up to a person who is really interested and is reading one of your articles, and therefore there is a greater probability of conversion. The truth is that this statement makes a lot of sense, so why shouldn't we try it?
Scroll Box
Post Marketing and web scroll box SumoMe Newsletter
It is a completely configurable box that will appear as soon as the user scrolls the screen but in this case it will not block the display of the post.
We can say how it will appear (location, size and the text that will encourage subscription), when (this is interesting because we can configure the box so that it does not appear every day to the same user and so that they do not get the feeling that we are forcing them to register) and the redirection to which we will send the user once they have subscribed to the newsletter.
Smart Bar
Post Marketing and web Smart Bar SumoMe for newsletter
This Sumome feature is very interesting because it offers the possibility of placing a bar in the place on the screen that we choose so that it does not distract the reader from what is important, which is reading the post.
This is usually the place most used by bloggers to try to attract subscribers to promotions or events in which they participate.
You can also use the bar to drive traffic to a specific page and do direct promotion, but it is a little less invasive than if it were a pop-up in the center of the screen.
The influence of color on subscription
It may seem like a simple idea to think that choosing a color can increase or decrease our ability to get subscribers with Sumome, but the truth is that we need to understand a little bit of color psychology to discover that color is a very important feature in the subscription process. That is why I would like to always recommend these 3 colors to you:
1.- Orange . A color that evokes vitality and joy, and how could I not put it first on the list.
2.- Blue . This color evokes health and prestige, and it is the option that I have chosen for my Blog, and it is precisely the option that Sumome brings by default.
3.- Green. This color evokes positivity and warmth.
What color have you chosen?
Button Size Influences Subscription
Something that the guys at Sumome have done very well is to place very large and visible buttons on all their subscription boxes, since size also influences getting a better subscription rate, so don't forget that the bigger the button, the more conversion.
Mailchimp Signup Form
The second way we can use to capture those subscribers to whom we will send our newsletter is through Mailchimp's registration forms.
Mailchimp is the email campaign and newsletter creation manager par excellence. With this tool we will be able to create a newsletter from scratch in a very simple way and without needing any kind of important prior knowledge from a technical point of view ( the little that there is to know you will learn throughout this post).
To explain the process in detail, we will start from the beginning, from the creation of the account to the delivery of the newsletter, including the creation of the list to which we will send our newsletter.
You'll see how easy it is.
Step 1 We register in Mailchimp
From the main page that appears when you enter the application, look in the upper right corner for the red button that says “Sign up free”.
Home Mailchimp step 1 newsletter
Step 2 Registration form
We fill in the information requested: Name, email and password. Be careful with the password you choose and write it down because Mailchimp requires passwords to be somewhat complex (numbers, special characters, a certain size…) It’s just a tip but you’ll thank me for it . They will then send us an email that we must accept and from that moment on we will be in.
we need more members on this forum... 
