Post by sinthiya007 on Nov 7, 2024 7:03:41 GMT
Good or bad news first?
Well, in this case let's start with the bad, sorry!
More than 75% of people abandon their “digital” shopping carts. In e-commerce stores, 3 out of 4 people who add something to their cart leave without paying.
This is the bad news, the good news is that:
Can you pick up a bunch of them (around 10% or more) and get her to buy
You can program this once and get results without any further work.
But what makes an abandoned cart recovery strategy via email special?
On average, e-commerce emails have an open rate of around 15%. However, when we move on to e-commerce emails, regarding abandoned carts, this figure explodes to on page seo service around 45%. From 1.5 people in 10, you go from 1.5 people in 10 to 4.5 people without much effort.
What is an abandoned cart email?
An abandoned cart email is a follow-up email sent to visitors who left your store without paying for their cart. These types of emails are usually sent to people who leave at the time of checkout, and we can recover around 10% of lost revenue.
If you're still not convinced:
Out of 100 people who received an abandoned cart email, 45 opened it, 21 clicked on it, and 10 completed the purchase. After all, 10 sales is better than 0, right?
7 Abandoned Cart Email Strategies
Craft a well-crafted email subject line
About 64% of people decide whether or not to open an email based on the subject line. So try to use these points as much as possible:
Company Name: Show them who wants to talk to them
Customer Name: Email personalization helps with opens
Friendly tone: Send this email as if you were talking to a friend.
Product name and details: Reminds them of what they left behind
Urgency: Creates urgency so they know they might miss out on that product
Simplicity: Keep it as simple as possible, the decision to open is made in seconds
Choose a clear call to action
What is the best call to action?
“Return to cart”
Try to avoid words like “buy” or “pay” in call to actions, this means that you want to lead the person to do something that may not be ready yet.
Create copy that “shines”
Try to convey the idea that your product will help you meet that need you had but didn't complete.
“Have you forgotten your precious thing?”
Show your product
Shows exactly what was left behind in the cart. Often, people don’t even remember which products they clicked “add to cart” on.
Creates urgency
Here are some of the most popular ways to create urgency in emails:
Shows what item can be sold quickly
Reserve the item for a limited time
If it is a limited edition, it is important to note that it may not be available again.
Generates an alert with the number of people who have already added that item to the cart
Offers alternatives
Here are some ideas to include in your cart recovery email that won’t distract from your main focus:
Add accessories that match the main product
Shows different colors and patterns of the same product
If the product is on sale, put other related products on sale as well. This can help you achieve free shipping.
Well, in this case let's start with the bad, sorry!
More than 75% of people abandon their “digital” shopping carts. In e-commerce stores, 3 out of 4 people who add something to their cart leave without paying.
This is the bad news, the good news is that:
Can you pick up a bunch of them (around 10% or more) and get her to buy
You can program this once and get results without any further work.
But what makes an abandoned cart recovery strategy via email special?
On average, e-commerce emails have an open rate of around 15%. However, when we move on to e-commerce emails, regarding abandoned carts, this figure explodes to on page seo service around 45%. From 1.5 people in 10, you go from 1.5 people in 10 to 4.5 people without much effort.
What is an abandoned cart email?
An abandoned cart email is a follow-up email sent to visitors who left your store without paying for their cart. These types of emails are usually sent to people who leave at the time of checkout, and we can recover around 10% of lost revenue.
If you're still not convinced:
Out of 100 people who received an abandoned cart email, 45 opened it, 21 clicked on it, and 10 completed the purchase. After all, 10 sales is better than 0, right?
7 Abandoned Cart Email Strategies
Craft a well-crafted email subject line
About 64% of people decide whether or not to open an email based on the subject line. So try to use these points as much as possible:
Company Name: Show them who wants to talk to them
Customer Name: Email personalization helps with opens
Friendly tone: Send this email as if you were talking to a friend.
Product name and details: Reminds them of what they left behind
Urgency: Creates urgency so they know they might miss out on that product
Simplicity: Keep it as simple as possible, the decision to open is made in seconds
Choose a clear call to action
What is the best call to action?
“Return to cart”
Try to avoid words like “buy” or “pay” in call to actions, this means that you want to lead the person to do something that may not be ready yet.
Create copy that “shines”
Try to convey the idea that your product will help you meet that need you had but didn't complete.
“Have you forgotten your precious thing?”
Show your product
Shows exactly what was left behind in the cart. Often, people don’t even remember which products they clicked “add to cart” on.
Creates urgency
Here are some of the most popular ways to create urgency in emails:
Shows what item can be sold quickly
Reserve the item for a limited time
If it is a limited edition, it is important to note that it may not be available again.
Generates an alert with the number of people who have already added that item to the cart
Offers alternatives
Here are some ideas to include in your cart recovery email that won’t distract from your main focus:
Add accessories that match the main product
Shows different colors and patterns of the same product
If the product is on sale, put other related products on sale as well. This can help you achieve free shipping.
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