Post by account_disabled on Mar 9, 2024 3:25:50 GMT
If the objective of your story is to warn your readers of the risks of a given attitude or to remind them how profitable it can be to embrace the values of your brand, you can also have very dynamic narrative formulas at your disposal. , with which to present relevant information and motivate action. A lateral perspective: still remain a marketer and remember that the public rules the game As often happens when you realize that a tactic works, the risk of exaggerating in trying to exploit the potential of storytelling in the corporate marketing basket is definitely real. Many operators rediscover themselves as creative writers without really having the qualifications and end up adopting narrative solutions that are very captivating but mostly rhetorical and devoid of any real strength of the message. Avoid falling into this temptation and keep some basic principles in mind: First of all, make sure you give useful information that is truly of interest to your audience: you need to excite and involve but without losing sight of the fact that your objective is above all to promote your products or services; Narration is a fluid tool.
Capable of adapting to historical, cultural and social changes: great Denmark Telegram Number Data stories are those that retain traces of past knowledge but which lend themselves to being shared and reinterpreted; Analyze and invest in multiple narrative formats: the use of content is constantly changing in the digital universe and your stories must be able to adapt to these changes, to be accessible in every context and always provide a new source of inspiration; The key to the entire process remains your interlocutors: whether they are users approaching your site and your profiles for the first time or whether they are already acquired and loyal customers, you must package your stories starting from a deep understanding of the their needs and expectations. Through your story, highlight the characteristics that made your experience or project so special and make them universal and shareable. Alternatively, you can build your story as a real journey in stages, overcoming tests and obstacles that have made you better each time and have allowed you to develop a successful business .
The public tends to identify with all contexts which, having overcome a problem, lead to obtaining a benefit and identifies with the figure who is able to accomplish this feat. You don't necessarily have to think of belligerent scenarios: even a romantic or socially interesting story can be very effective if set according to this scheme. Also remember that users looking for stories are not afraid to get involved in stories and images with a great emotional charge, which perhaps concern characters from the world of science, sport, entertainment: the famous example is a very powerful source of inspiration for many people and this can allow you to fuel the identification mechanism in the values of your brand and an increasingly deeper involvement compared to what you propose on the market. Another aspect that you can explore with your storytelling strategy is that of stories seasoned with a moral or a warning: the old but still effective scheme of the fairy tale - perhaps with fantastic characters and a "lighter" development of the plot - can help you convey a message in a more disengaged but certainly no less incisive way.
Capable of adapting to historical, cultural and social changes: great Denmark Telegram Number Data stories are those that retain traces of past knowledge but which lend themselves to being shared and reinterpreted; Analyze and invest in multiple narrative formats: the use of content is constantly changing in the digital universe and your stories must be able to adapt to these changes, to be accessible in every context and always provide a new source of inspiration; The key to the entire process remains your interlocutors: whether they are users approaching your site and your profiles for the first time or whether they are already acquired and loyal customers, you must package your stories starting from a deep understanding of the their needs and expectations. Through your story, highlight the characteristics that made your experience or project so special and make them universal and shareable. Alternatively, you can build your story as a real journey in stages, overcoming tests and obstacles that have made you better each time and have allowed you to develop a successful business .
The public tends to identify with all contexts which, having overcome a problem, lead to obtaining a benefit and identifies with the figure who is able to accomplish this feat. You don't necessarily have to think of belligerent scenarios: even a romantic or socially interesting story can be very effective if set according to this scheme. Also remember that users looking for stories are not afraid to get involved in stories and images with a great emotional charge, which perhaps concern characters from the world of science, sport, entertainment: the famous example is a very powerful source of inspiration for many people and this can allow you to fuel the identification mechanism in the values of your brand and an increasingly deeper involvement compared to what you propose on the market. Another aspect that you can explore with your storytelling strategy is that of stories seasoned with a moral or a warning: the old but still effective scheme of the fairy tale - perhaps with fantastic characters and a "lighter" development of the plot - can help you convey a message in a more disengaged but certainly no less incisive way.
we need more members on this forum... 
