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Post by account_disabled on Oct 21, 2023 8:26:49 GMT
Alignment with company goals Estimated impact time Impact on the purchasing funnel Possibility to reduce costs Effort: It may be described as very high , high or medium . Number of teams involved The level of complexity of the code or test Test arrangement Time spent on quality control Once you have assessed all the factors. Graph each campaign idea using the formula below: campaign idea chart For example, a high-impact, low-effort personalization campaign might use social proof showing the number phone number list of views, additions to cart or purchases of a specific product. You can take the following "actions" as a model : High impact + Low effort = Can be implemented immediately High impact + High effort = Long term plan Low impact + Low effort = Quick, marginal results Low impact. High effort = Not worth it! Setting priorities for testing is the key to reducing the time spent on design and development, and as a result, to quickly and effectively implementing the campaign. After compiling a list of proven ideas, each campaign must be defined in a brief. The information developed in the previous stages will be useful to create a brief. Important implementation considerations will also be needed, such as test parameters, audience, schedule, etc.
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